Promoting Your Event’s Appeal Long Before the Stage Presentation


The planning list is endless. Committees, tasks, and giving opportunities are carefully planned to optimize a 4-hour window of generosity. But promoting nonprofit events appeal is vital to the success.

You’re feeling the weight of the mission moment and all the details of your stage presentation. It goes by many names – paddle raise, mission moment, special appeal, direct ask, and fund-a-need. But no matter what you call it, nonprofit experts claim that the special appeal raises the most at your event in the shortest time. Swaim Strategies says it’s the ‘single biggest fundraising opportunity at your nonprofit fundraising events.’

Google it. You’ll find tons of articles on how to make the special moment perfect to inspire giving.

So it starts with storytelling at your event….STRIKE THAT! Your mission moment begins long before you step on stage!

On this episode of RAISE Nation Podcast, I discuss how guests plan giving budgets before they step into the ballroom. It’s critical to connect with donors early, engage them emotionally, and demonstrate the impact of your mission. You’ll want to market the appeal just like you promote your event.

I shared my expertise and the marketing strategy behind the special appeal.

Highlights include:

  1. Methods to promote your fund-a-need and identify what works best for your nonprofit.
  2. Best practices for marketing before, during, and after your event.
  3. Strategy to market your mission, engage audiences and drive giving.
  4. Perspective on when and how to bring your message to life.

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