My Benefit Auctioneer Reveals Post-2020 Gala Fundraiser Secrets

In this book, you will learn how to drive the single biggest moneymaker for your event. (Spoiler alert: it’s NOT the live auction!)


Paddles Up! is now my best practices guidebook and is my number one reference tool when planning auctions.

Sara Haj-Hussein

Atlanta Area Council, Boy Scouts of America

If you:

…work for a nonprofit organization, especially in development.

…have produced a gala or fundraiser for a nonprofit organization.

…are considering producing a gala or fundraiser for a nonprofit organization

Then this book is for you!

March 2020: The COVID-19 pandemic caused chaos in the nonprofit world as all events shut down overnight in the U.S.

What were nonprofits going to do? Their galas were a big part of their bottom line.

As it turns out, we learned a lot and emerged even stronger!

In this easy-to-read book, you will learn the NEW post-2020 strategies for making the most profit at your gala or fundraiser. Information you can apply right now like:

  • Driving an often under-utilized big moneymaker for pure cash donations
  • When to launch the Silent Auction for maximum profit
  • Using the Golden Ticket to raise thousands of dollars
  • Selling the Farm – new ideas on sponsorships
  • Choosing and hiring a Benefit Auction Specialist
  • And much more!

Meet Dean

Dean Crownover is an Atlanta-based benefit auctioneer with over 25 years of professional entertainment experience including the last 12 as a benefit auctioneer. His love of good causes and nonprofit organizations shows in his attitude and performance at every event.

Dean’s popularity soars due to his unique ability to control even the rowdiest crowd while bringing in maximum donations and bids for his clients.