Solutions for the 10 Critical Parts of the Plan Whether this Benefit Auction is your 2nd or 22nd, Atlanta Benefit Auctioneer Specialist Dean Crownover will share his secrets on making your event a success. Learn more than 70 solutions for topics such as: • Creating committees • Setting your event timeline • Setting financial goals [...]

Here’s how profit from a benefit auction typically breaks down: 60% comes from the live auction and fund-a-need (special appeal) 30% comes from the silent auction 10% comes from miscellaneous (games, raffles, etc.) Let’s focus on the miscellaneous 10% and why it’s so important. True, it is a tiny chunk of profit – perhaps not [...]

The fall benefit fundraising season is upon us. Obviously, for you, the producer of an event, it is a very busy time. You are overwhelmed with decisions to make so you can have the most profitable event in your organization’s history. But what about your potential guests and the decision they must make? With more [...]

I am a big fan of Seth Godin. He’s a marketing guru who has written several books on business like Unleashing The Ideavirus and Permission Marketing: Turning Strangers Into Friends and Friends Into Customers. I read his blog and came across this one, which just blew me away. I cannot paraphrase it any better so, [...]

When I am interviewing a new client I like to hear about past fundraising events. It’s important to understand their history so we can figure out their future. After they explain how grand the previous years gala was decorated, or how awesome the band was or how they broke all attendance records, time and time [...]